We caught up with our new Account Supervisor, Amy Snow Landa, for a fresh round of 5 Questions.  She shared some great tidbits with us, ranging from what she’s currently reading to how she sees the PR landscape changing in the upcoming years. Read on and get to know Amy!

What’s the best part about your new job so far?
Without question, the best part has been getting to know the wonderful people who work here. Nyhus has an incredibly smart, talented team of PR and PA professionals who work hard and care about making a positive impact.

What is your favorite thing about working in PR/PA?
The phrase “never a dull moment” truly applies to working in public relations and public affairs, particularly at an agency like Nyhus. The work is fast paced, with tremendous variety, and every day brings new challenges and opportunities.

How do you see the PR landscape changing in the next few years?
I think concern about the spread and influence of “fake news” and misinformation will be a major factor shaping the PR landscape for the next several years and will continue to challenge all communicators, including public relations professionals, to reaffirm their commitment to values and best practices that build credibility and trust.

What books are on your nightstand?
“Yokohama Yankee: My Family’s Five Generations as Outsiders in Japan” by Leslie Helm; “An American Sickness: How Healthcare Became Big Business and How You Can Take It Back” by Elizabeth Rosenthal; and my colleague Isobel’s copy of “When Women Were Birds” by Terry Tempest Williams.

Besides reading, what do you like to do outside of work?
Having grown up in Minnesota – nicknamed the “Land of 10,000 Lakes” – I have an affinity for walking around them. Now that I’m in Seattle, I love taking walks around Green Lake, rain or shine, and I’m always up for visiting a good farmers market, especially the markets in Ballard, Lake Forest Park and West Seattle.