Project Summary

The summer of 2016 saw one of the Pacific Northwest’s classic success stories, The Boeing Company, turn 100 years old. Alaska Airlines, Boeing’s hometown partner whose headquarters is located five miles away from where Boeing constructs its airplanes, wanted to acknowledge this remarkable milestone by hosting an event honoring Boeing and Alaska Airlines’ shared commitment to the region and its values. The Nyhus team was brought on to help plan, manage and execute a successful event at Boeing field, featuring the delivery of a brand new Alaska Airlines 737.

Challenge

With the goal of surpassing expectations, our agency set to work visualizing event concepts, managing guest communications, writing speeches and organizing logistics to ensure a memorable event for the 700 business and community leaders in attendance.

Results

• The event was strongly attended by some of Washington’s most marquee figures, including Governor Jay Inslee, King County Executive Dow Constantine and Alaska Airlines Chief Football Officer Russell Wilson.
• Highlighting the celebration was the delivery of a brand new Alaska Airlines 737, which showcased a special livery featuring the words “Boeing 100 Years Strong.” The plane landed after taking its inaugural flight around Mt. Rainier.
• Onboard guests included former Washington Governors Christine Gregoire, Mike Lowry, Gary Locke and Dan Evans, as well as Boeing Commercial Airplanes CEO Ray Conner and Alaska Airlines CEO Brad Tilden.
• Joining them were 25 fourth and fifth graders, part of a summer camp at the Museum of Flight that encourages youth to pursue degrees and careers in science, technology, engineering and math.
• The event concluded with an aerial “100” photo, taken in solute of Boeing’s 100 years of success.