Change is the Only Constant

Change is the Only Constant

Have you found that keeping up with the latest tech and media trends is challenging? We sympathize, and we’re here to help. Technology is changing the way business is conducted and how businesses reach the people they want to talk to the most. Here are a few tips and trends we think will help you improve your effectiveness.

Facebook’s 2018 resolution
Following an uproar over its association with Russian meddling in the 2016 election, Facebook announced a new 2018 goal to “fix” itself. The company already unveiled an updated News Feed, designed to reduce the amount of public content (often provided by businesses) in favor of content from friends and family. But what does this mean for your social media strategy?

Now trending…
Social listening, virtual reality and micro-influencers are just a few of the digital marketing and social media areas of focus we reexamined in collaboration with the PR Council. Pick up some quick tips we found valuable.

Popups: Don’t go there
Irritating take-over ads used to be associated with less-established websites. Now they’re everywhere, even on news sites like But are all advertisers placing them intentionally? Keep reading for’s take on this ever-evolving practice.

Employee engagement: the effect, once a space for disgruntled employees, is helping companies to navigate and address challenges to office culture and employee retention. Exploring how online ratings are shaping company responses to age-old corporate challenges, The New Yorker shares stories of companies embracing this phenomenon.

Stay stylish online
Websites are amazing 24-hour marketing tools, informing visitors about your business event after you’ve unplugged for the evening. But does your website have what it takes to cut through the clutter and deliver your message? Hubspot’s recently released list of 2018 web design trends to watch is a good place to start if a redesign is in your future.