How are some influential people using 140 characters to maximize their reach, promote a brand and create their own network? Most importantly, how can you be one of them? You might not realize it, but you already have what it takes to be a pro-tweeter.
Twitter leaves room for individual preferences and a personal touch, so you are not limited to a specific model to achieve social media success. Instead, consider using a few simple rules and apply them as you develop your content. First and foremost, use your authentic voice that matched your interests and passions. Second, identify who your audience is and ask yourself if your content is relevant to them. Finally, create or curate material that’s timely and provides value to that audience.
However we feel about them professionally, celebrities are great case studies for understanding social media success. So we’ve combined our best social media strategies with inspirational celebrities to set you up—and your brand—for social media success.
Find Your Voice – Ellen Degeneres
@TheEllenShow – 44,000,000 followers – 10,600 tweets
Twitter Bio: Comedian, talk show host and ice road trucker. My tweets are real, and they’re spectacular.
After a rocky career Ellen has found her way to the talk-show stage. Her show is a never-ending cycle of gags, games, scares and light-hearted interviews. Guests have included Jennifer Aniston, Elton John, Dr. Phil, Barack and Michelle Obama, Amy Poehler, Simon Cowell, a very excited Kristen Bell and one sloth. In her own words the show is a chance to show the world that you can be funny and kind and make people laugh without hurting somebody else’s feelings.
Who Ellen is on TV translates brilliantly to Twitter where posts are timely, funny and most importantly sound just like her.
.@KimKardashian is pregnant! North West is going to be a big sister! Congratulations to you, Kanye, and your ever-growing compass.
— Ellen DeGeneres (@TheEllenShow) June 1, 2015
Here’s a commercial to make you cry at the DMV or in line at Chipotle. I don’t know what you do with your life. http://t.co/hYHvm2A5Ok
— Ellen DeGeneres (@TheEllenShow) May 7, 2015
Know Your Audience – Anna Kendrick
@AnnaKendrick47 – 4,250,000 followers – 1,705 tweets
Twitter Bio: Pale, awkward and very very small. Form an orderly queue, gents.
Everyone is talking about the 20-something, the person who knows nothing about being a real adult and who exists as a ball of anxious energy growing up too slowly or too fast. Anna Kendrick saw those lost 20-somethings on Twitter and joined them.
By knowing her audience Anna quickly rose to the top. The “Cups” single featured in Pitch Perfect was viewed more than 215,000,000 times. The much anticipated sequel Pitch Perfect 2 rocked its opening weekend with $70.3 million. Anna doesn’t show signs of slowing down and she is bringing every one of her followers with her. She has figured out exactly how Twitter should work and she knows what her audience wants to hear. Anna has become the voice of a generation and reinforces that she is just like all of us. She has quickly become the voice of 20-somethings everywhere as she barrels through life with her witty and honest twitter feed.
Oh God. I just realized I’m stuck with me my whole life. — Anna Kendrick (@AnnaKendrick47) May 26, 2015
No.1??? Half naked supermodels in Mad Max and y’all went to see awkward chicks sing and do vagina jokes?? This is a world I can get behind?✊
— Anna Kendrick (@AnnaKendrick47) May 18, 2015
“Shame. She was normally so good with those wolves” – Someone at my funeral, I hope. — Anna Kendrick (@AnnaKendrick47) May 2, 2015
Keep it Relevant – Jimmy Fallon
@jimmyfallon – 25,800,000 followers – 8,244 tweets
Twitter Bio: astrophysicist
Taking the late-night stage in 2009 with Late Night, Jimmy moved to The Tonight Show Starring Jimmy Fallon in 2014. Jimmy rose to fame after six very successful years with Saturday Night Live where he was notorious for breaking character mid-sketch. Today Jimmy anchors the show where audiences watch him interview celebrities, play outlandish games and showcase musical talents.
On Twitter Jimmy keeps the television conversation going. He invites his followers to interact with the show, engages upcoming and past guests and keeps the audience looped in (and interested) in the next show. He successfully uses his Twitter account like an extension of his show, promoting one with the other, and creating a social-broadcast feedback loop in the process.
— jimmy fallon (@jimmyfallon) June 5, 2015
So excited @officialsting is here tonight! Doing something really fun, don’t miss!!
— jimmy fallon (@jimmyfallon) May 22, 2015
Once heard a little kid singing, “It’s Raisinettes, Hallelujah!” #MisheardLyrics
— jimmy fallon (@jimmyfallon) May 20, 2015
Provide Value – Bill Gates
@BillGates – 22,500,000 followers – 1,691 tweets
Twitter Bio: Sharing things I’m learning through my foundation work and other interests…
The Bill and Melinda Gates Foundation aims to unlock the possibility inside every individual around the world. Through Twitter Bill shares everything from #RedNoseDay to stories of the world’s citizens. His content is designed to inspire thought and compel action from his followers. Posts are visually engaging with well-constructed infographics, charts and pictures and are unique to Bill, the Foundation and his audience. His Twitter persona provides followers with a stream of timely, accurate and valuable content in a shareable interactive package.
This book does a good job explaining why children who don’t get vaccinated can even affect those who do: http://t.co/j24qhfkEjs
— Bill Gates (@BillGates) May 20, 2015
— Bill Gates (@BillGates) May 8, 2015
Excellent article on little-known fact about college: For most Americans the challenge isn’t going; it’s finishing: http://t.co/gX1O11RQ66
— Bill Gates (@BillGates) May 4, 2015
Stand By Your Message – Emma Watson
@EmWatson – 18,100,000 followers – 917 tweets
Twitter Bio: British actress, Goodwill Ambassador for UN Women
In recent years, Emma Watson is known for more than just her role as the smart and sassy Gryffindor companion of Harry Potter. In September 2014 Emma used her role as a UN Women Goodwill Ambassador to launch the HeForShe campaign on a global stage.
Emma tweets with the same passion we saw during her fifteen minute speech in front of the United Nations that introduced the campaign. She is a front line supporter of strong women and makes no apologies for her beliefs. Using her signature wit and poise, Emma fills Twitter with a long line of positive, on-message content.
‘This realisation comes as a result of increased confrontation with the devastating impact of gender inequality.’ Gunnar Bragi Sveinsson
— Emma Watson (@EmWatson) June 1, 2015
also….. marrying a Prince not a prerequisite for being a Princess. https://t.co/vjodTAgEcC – Courtesy of Alfonso Cuaron.
— Emma Watson (@EmWatson) February 22, 2015
— Emma Watson (@EmWatson) October 10, 2014
Twitter gives you access to competitors, industry influencers, your costumers and the rest of the world in a simple format with fewer barriers to interacting with peers. Your Twitter profile shows the world who you are and provides the opportunity to establish yourself as a thought leader in your field.
With limited space every element of your profile should reflect your or your brand’s voice and speak directly to your audience using information both parties care about.
What other guidelines would you add to this list?