Project Summary

As the world’s premier luxury hospitality brand, the Four Seasons residences became the most expensive residential real estate ever sold in Seattle. The project was one of the city’s first to create a new urban lifestyle, attracting high-net-worth residents to downtown, high-rise living. Due to this, Four Seasons hired Nyhus to handle strategic networking, marketing and communications, and community relations.

Challenge

Nyhus was on board from the start, handling everything from introducing the project to city officials to managing community outreach to construction to condo sales to the launch of the hotel. Nyhus developed a fully integrated communications strategy, which encompassed public affairs, public relations and marketing of the residences, and, subsequently, the hotel. The team guided the project through permitting and zoning processes while promoting a new residential lifestyle for the city. Nyhus developed and delivered custom pitches nationwide to high-profile media as well as a multi-tiered marketing strategy incorporating many mediums.

Results

• Nyhus’ efforts helped sell 25 of the 36 homes prior to the hotel’s launch—at record-breaking prices averaging more than $2,000 per square foot.
• The before and after launch publicity Nyhus generated also helped the Four Seasons meet its hotel and restaurant projections.
• People filled the guestrooms, the restaurant and lounge, and the hotel has become the  “it” place to be in Seattle.