Uniting A Close-Knit Team Under One Roof

Connecting a Young Company to its Surrounding Community

Project Summary

Over the summer of 2017, the team at Juno Therapeutics moved into its new headquarters and cancer research center, located in the heart of South Lake Union in downtown Seattle. Nyhus assisted the Juno team to communicate these significant changes, celebrate a major milestone with stakeholders – both within the company and throughout the region – and generate media coverage.

CLIENT:
Juno Therapeutics

TEAM:
Public Affairs/Public Relations

IMPACT:
Using a targeted communications and engagement strategy, we connected an innovative biotech company with leaders across multiple sectors and raised visibility for its expansion and success. 

Challenge

With over 500 employees in three separate buildings, the fast-growing biotech leader faced an enviable dilemma: how to unite its Seattle workforce under one roof, preserve the company’s close-knit culture, and make a splash in the city it calls home.

Results

  • Speakers at the event included Juno CEO Hans Bishop, Governor Jay Inslee, and a patient in full remission after undergoing Juno’s groundbreaking immunotherapy treatment
  • Other notable attendees included Juno’s scientific founders from Fred Hutch and Seattle Children’s, Seattle Mayor Tim Burgess, former Governor Gary Locke, and representatives from 50+ local business and community leaders
  • Seattle Mayor Tim Burgess issued a proclamation for “Juno Therapeutics Day”, citing the company’s contributions to cancer research and Juno’s leadership in the biotech sector
  • As part of the company’s community engagement strategy, Juno executives joined the boards of the Pacific Science Center and the Community Development Round Table