Project Summary

When PATH, a leading global health NGO, approached Tableau to partner on an initiative to eliminate malaria, the organizations faced the challenge of building awareness of the campaign and recruiting corporations and philanthropists to join the fight. Tableau is a data analytics company that encourages the use of facts and analytical reasoning to solve the world’s problems. The partnership brought vital software, training and significant financial support to PATH to help eliminate malaria in Zambia by 2020.

Challenge

Nyhus worked closely with teams from both PATH and Tableau to build a robust communications and marketing campaign around the rollout of the partnership. The Nyhus marketing and content team lead the development of a promotional video that became the centerpiece of the campaign’s website, VisualizeNoMalaria.org. The Nyhus executive-communications team supported leaders from PATH and Tableau to craft and rehearse a presentation to more than 100 CEOs at Tableau’s annual conference, which included a demonstration of the data-visualization software PATH uses in the field.

Results

• The PATH and Tableau teams successfully launched the campaign and immediately received broad interest from prospective partners.
• C-suite attendees at the Tableau conference approached the program directors to learn more about the opportunity, and PATH subsequently committed a full-time staff member to handle malaria fundraising.
• The contributions will provide PATH workers in Africa access to cutting-edge diagnostic tools and data visualizations that enable them to stamp out malaria at its source and advocate for responsible policies at the national level.