Seattle has become the fastest-growing big city in all of the United States. To say that our landscape is changing is an understatement. More change is coming as the new Highway 99 Tunnel accompanies other transportation shifts, the economy evolves, and construction continues to reshape the skyline. Below are five ways to help your business prepare for the future.

DRIVE SUCCESS WITH SUCCESSION PLANNING:
In 2018, Seattle lost several influential and highly regarded business leaders – some quite suddenly. It is important to remember that losing a leader changes the fabric of both the company and the community at large. Succession planning is vital to the long-term success of a business, and also the region where it operates.

 

ROLL WITH THE PUNCHES:
As Puget Sound residents contend with the Seattle Squeeze (AKA #viadoom), retail and restaurant businesses brace for an economic blow as customers avoid downtown. How do you prepare for business impacts that are outside your control? Make lemons into lemonade.

 

PREPARE FOR CHALLENGES:
Seattle residents dread the gridlock that’s expected to result from the shutdown and replacement of a major thoroughfare. Workers around the region could face drastic changes to their commutes. Setting clear expectations sounds simple, but without these insights, employees and customers could be left wondering what to do. Are you ready to communicate with your customers and employees when major changes come your way?

 

SPEAK YOUR TRUTH:
When it comes to authenticity, words matter. Even the most earnest message gets lost if an audience does not believe it is genuine. Customers expect companies to take stands on social and political issues, but they must tread lightly. Without an authentic voice and a direct tie to your products or services, you may go viral for the wrong reasons. Is your company ready to speak with its true voice?

 

PLAN AHEAD AND SAVE YOUR COMPANY MILLIONS:
Crises can emerge quickly. Preparation can help you respond well and fast, while also mitigating costly damage. Taking time to anticipate trouble and develop a response plan is just good business. Are you ready to handle a reputational crisis?